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  • Godrej Expert Advanced - Natural Brown Colour
  • Godrej Expert Advanced - Natural Black Colour
  • Godrej Expert Advanced - Burgundy Colour

Godrej Expert Advanced

India's first ever gel hair colour.

Just mix the powder with water and it transforms into a gel.

What makes this gel so good?

It's the way it glides over and covers each strand of hair, without dripping at all. The best part is that it is loaded with hair conditioners, which make your hair soft and silky, like never before.

And because we truly care for your hair, there isn’t a trace of harsh ammonia in our product.

Leave the colour on for just 10 minutes before rinsing it off, and welcome your hair to a brilliant, intense colour that makes it feel just as good as it looks.

Gel is wonderful

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Ten minutes,
and done.

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3X conditioning

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Assurance of
'no ammonia'

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Watch our television commercials

Godrej Expert Advanced Gel Colour

Godrej Expert Advanced Hair Colour - Young Again Telugu

Godrej Expert Advanced Hair Colour - Young Again Tamil

Godrej Expert Advanced Hair Colour - Young Again Marathi

Godrej Expert Advanced Hair Colour - Young Again Kannada

Godrej Expert Advanced Hair Colour - Young Again Malayalam

Godrej Expert Advanced Hair Colour - No dripping, just natural looking hair!

Godrej Expert Advanced Powder Hair Colour - Happy Hair, healthy hair!

Godrej Expert Advanced Hair Colour - Young Again, in minutes!

Godrej Expert Advanced Hair Colour - Young Again Bengali

Godrej Expert Advanced Powder Hair Colour - Happy Hair, now easy!

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Frequently Asked Questions

What does 'gel colour' mean?

Gel colour is a breakthrough innovation by Godrej Expert that changes the way we colour hair.

It is a powder, which on mixing water, transforms into a gel that neither drips from the brush nor flows onto your forehead after application. This gel colour ensures an even spread over your hair and 100% grey coverage.

What do the 3x conditioners do?

Godrej Expert Advanced Hair Colour has unique 3X conditioners that actively condition your hair while you colour.

So, by the time you are done colouring, your hair will feel much softer and shinier. These conditioners offer an amazingly easy rinse-off, make combing easier, help reduce frizz and make your hair more manageable overall. And the fresh and pleasant fragrance, is really the icing on the cake.

Is it safe to use Godrej Expert Advanced Hair Colour?

Godrej Expert Advanced Hair Colour does not contain ammonia.

Why? Ammonia is very harsh on hair. Not only does it smell unpleasant, but it can also damage hair. And the harsh chemical effect of ammonia reaches as deep as the proteins in the cortex of your hair. So, each time you use an ammonia-based hair colour, it can make your hair more and more lifeless and brittle, and lead to reduced hair strength. In short, weak hair.

In contrast, Godrej Expert Advanced Hair Colour, works at close to the pH level of water, thus making it much gentler on your hair as compared to other colours.

What is the '10-minute formula'?

Godrej Expert Advanced Hair Colour delivers beautiful shades, super-quick in just 10 minutes.

All you need to do is apply the gel and leave it on for 10 minutes. Unlike a lot of other hair colours that take 30-40 minutes to develop, this develops much faster. Why plan and prepare and block important hours of your day to colour your hair, when all it takes is 10 minutes?

How does Godrej Expert Advanced Hair Colour, colour my hair?

When the Godrej Expert Advanced Hair Colour powder is mixed with water, it transforms into a gel.

This gel enables colour precursors to enter your hair shafts, along with some active oxygen. The colour precursors and active oxygen, together form the colour, which is now locked in your hair shafts. And the added 3x conditioners help make your hair soft and shiny.

Are dyes and colours different?

Technically, 'dye' and 'colour’ mean exactly the same thing. These terms can be used interchangeably.

Why do I need to take a hypersensitivity test?

People with sensitive skin could be allergic to foods, fibres, dust or some ingredients in hair colours. It is always better to know whether or not a hair colour suits you, before you start using it.

A hypersensitivity test is advised 48 hours before you start your hair colouring process, every time. All you need to do is to follow the instructions on the pack. In case you are allergic to the colourants, it could show in the form of itching, redness, swelling, etc. In such a case, it is best to avoid using these colourants.

Can I use half the sachet and keep the rest for use later?

The contents of our sachets are designed to ensure a perfect one-time colouring experience. We advise that you use the entire contents, so as to get the colour right. Also, as the colourant comes in contact with air, it starts losing its ability to colour and so, we discourage re-use.

How do I remove hair colour stains from my skin or scalp?

Before you start using your hair colour, we suggest you apply petroleum jelly along your hairline and along your ears. This will help protect your skin from the colour. Using gloves during the application is a must. A hair colouring brush will help prevent the colour from touching your scalp.

In case the colour comes in contact with your skin, you should immediately wipe it off using soap or shampoo and cotton. If stains do develop, they should be washed thoroughly with soap or shampoo and then wiped off using an antiseptic liquid.

My hair is black in colour. Will applying the brown or burgundy shades change it to brown or burgundy?

To change the colour of completely black hair to completely brown or burgundy, requires strong bleaching. However, bleaching is quite harsh on the hair shaft and ends up weakening it. This is why we have not added ammonia to Godrej Expert Advanced Hair Colour.

Without these harsh chemicals, Expert Advanced Hair Colour won't lighten your black hair colour, but will definitely give a noticeable brown or burgundy tint. If used on grey hair, it will deliver a brown or burgundy shade with 100% grey coverage.

Why is the skin hypersensitivity test important?

Millions of people around the world safely use hair colours regularly. However, in rare cases, allergy from hair colour products may develop at any time and at any stage in life, like many other food items we commonly know of, that are pulses, milk, brinjal, fish, crabs, etc. Hence, a skin hypersensitivity test is strongly recommended before every application of hair colour as a precautionary measure, even for regular users to ensure safe and pleasurable hair colouring experience. All safety instructions and precautions are mentioned on the pack in detail.

The skin hypersensitivity test must be done 48 hours before application on the hair. To conduct the test, cleanse a small area of skin behind the ear or inner surface of the forearm using soap and water or alcohol. Mix a pinch of powder with 1 or 2 drops of water and apply on previously cleansed skin, allow it to dry. Keep the product on for 48 hours and observe. If there is no reaction such as reddening, burning, itching, irritation or swelling in the area that the test was conducted the product can be safely used for hair colour application.